How to create fans: 5 Questions for Patricia Gallot-Lavallee

What makes people become fans of a product or service? What makes us say “I looove it”? Patricia shares with us the 6 ingredients that create fans, the emotions that put people in motion: Beauty, Scarcity, Suspense, Surprise, Humour and... the Secret … [Continue reading]

innocent: certified “CWL”

Excellent juices and smoothies. 100% fruits. My sons love them, they want to taste the different ones, and they like to read the packaging as much as I do. There is even a gallery on innocent web site! Humour, high quality products, … [Continue reading]

Archiduchesse: certified “CWL”

Archiduchesse.com: high quality socks made in France, available in 48 different colours! It came from the need to align the colour of the founders' socks with their Converse©. When you receive your order of socks, it's like a gift! Well presented, … [Continue reading]

Well said: " Success is the ability to go from one failure to another with no loss of enthusiasm." - Winston Churchill Well said: “Great marketing only makes a bad product fail faster.” - David Ogilvy Well said: "Information is giving out; communication is getting through." - Sydney Harris Facebook is the only place where it's acceptable to talk to a wall. Well said: "Life is all about overcoming obstacles. There’s no other choice unless you consider quitting. I don’t. That’s not an option for me." - Bob Havey Life has no remote. Get up and change it yourself. Well said: "If you fall, I'll be there." - Floor